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Penny Pinching
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Americans Dip Into Personal Savings

Personal Spending Increases as Personal Savings Fall The latest personal spending and savings data continues to highlight that American household budgets are feeling the strains of inflation and unemployment.  We have seen personal savings drop from 6.1 percent of disposable personal income to 5.8 percent in February. Clearly the American consumer is  uncertain whether to [...]

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Goldilocks Pricing
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How Marketers Make You Buy : The Goldilocks Effect

The Psychological Tricks That make You Purchase   Do you ever realize how everything online seems to be priced in 3′s ? The pricing structure and related consumer psychology pattern that influences it is based on lots of research into human nature. Human Nature that even the Brothers Grimm were able to recognize a century [...]

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