Pinterest has to be the best thing the Internet has come up with since Facebook. And if you’ve never heard of Pinterest, it’s time to move out from under that rock and go check out this new social networking site. Basically, Pinterest is a giant virtual cork board where users can “pin” their favorite pictures, articles, quotes, or recipes. Each user, once they’re invited to join the network, gets his or her own little section of the board, which they can then break down into smaller, more specific “boards”, and can then share that section with friends and followers.
It’s a really cool idea, when you think about it, especially given the rise of sites like Tumblr and Reddit – both of which feature a large amount of fun pictures and editorials. But Pinterest collects and saves all your favorites in one place, giving it that extra edge. And, as with any similar site, each Pinterest member secretly wants “likes” and “repins” (equivalent to likes and shares on Facebook) on his or her boards. So how do you go about getting the best material for your section of the corkboard and gathering the most attention to your pins? Check out these three easy tips to help you get started.
1. The “Pin It” button: The first thing to remember about Pinterest is that it’s a website based on sharing, which means that there’s a lot of communication and repining already going on. If all your pins come from other peoples’ boards or from what’s most popular on the site, chances are most other users have already seen it. That’s not a bad thing, but when it comes to getting attention from other Pinterest users, your best bet is to introduce original material.
And to make the process easier, Pinterest has the option of adding a “Pin It” button to your Bookmarks or your browser’s toolbar. This means that whenever you stumble across something interesting on other websites (such as Tumblr or Reddit), you can use the “Pin It” button to pin that piece of information directly onto Pinterest. It’s that simple, and a guaranteed way to get likes and repins.
2. Get Involved: Pinterest is a social networking site – so go out and socialize! As with any actual social gathering, if you maintain a low profile on Pinterest, it’s hard for other users to get to know you. Instead, comment on, like, and repin other people’s pins. You’ll get your name out into the community and might even connect with people who have the same interests as you, which is always nice.
And other users will reciprocate – the one thing that everyone likes is attention to their little section of the giant corkboard. So to get the best Pinterest experience possible, really try to interact with other users, and see the effort you put into those interactions multiply before your eyes.
3. Pin the Things That Interest You: This one is really important, and should be a no-brainer. But if you try to pin only the things that you think will garner the most attention, you’re setting yourself up for disappointment because, let’s face it, life doesn’t work that way. Instead, use Pinterest as a place to store all the fun things that truly interest you (it is in the name, after all), no matter how quirky or dorky you may think it is.
To give you an example, I once pinned a Star Wars-related picture on one of my boards – not because I thought it would be a big success or give me any attention in the Pinterest community, but because I thought it was really funny. Apparently a lot of other people on Pinterest like Star Wars too, and the picture ended up getting a lot of attention. So don’t focus on looking for “popular” material, pin the things that you genuinely enjoy. That’s what makes Pinterest such a vibrant community, and users with the same taste as you will give your pin the attention it deserves in any case.
So the next time you head over to Pinterest, remember these handy tips for your own boards, and happy Pinning!