When traditional brick and mortar and mortar businesses first venture into the new frontier of online promotion and advertising, they are often times presented with a world they have very little understanding of. This can lead to them easily selecting and working with Marketing, Promotion or Advertising companies that use Search Engine Optimization techniques and Link Building processes that do not hold long term value.
In most cases, a new user and business owner will have no idea what I just said. This lingo and these techniques mean nothing to you. Essentially, on the web just like in offline business, companies who try to take shortcuts are often burned in the end.
That is why it is imperative that businesses partner with ethical seo companies or an Advertising Agency that specifically states that they follow traditional brand building and reputation principles when working on any online promotional campaigns for your business. Although, it is of the utmost importance that your selected company has “old fashioned” values, the metrics that effect search engine placement for your products or services change daily and one must pick a company that is dedicated to keeping up with these changes and creating a promotional plan for you that is rock solid and timeless.
Attention should be made to the speed and content of your online portals and care should be made when finding partners and relative offers to advertise and share your opportunities on.
Be very wary of any company that guarantees first position in Google. Instead look for companies that can declare theor value and commitment to ethics, as that is, what in the end will lead to your best visibility and image to possible clients.