If you have ever done the Trade show rounds in the past, you should be aware that image is everything. With all the flashy images, carnival barkers, sampling and crowds it is very important to stand out and be very visible.
Your brand should be plastered all over your items and a clean, fresh and professional look is a must. This can be achieved within a reasonable budget by selecting the appropriate elements of your display to place your branding on.
The most visible items in your design should of course be branded. Keeping in mind the closeness of many of these venues and the visual competition you will have to deal with from other vendors some smart and reasoned choices are in order.
The largest and most visible element of your trade show display will likely be your canopy, Whether your using an EZ pop up tent or another similar build a logo canopy can easily be created for you. This should be your highest priority in your budget. Your canopy will and can be used at multiple venues and will be worth every penny.
With these two simple items one can turn a simple exhibit area into a top of the line promotional machine. The costs are low and your own logos, messages and artworks can be printed at very reasonable prices.